Scale up Flanders | Deep Dive: the journey to better pricing
Master pricing strategies for digital and sustainable products
Join us for an interactive workshop designed for 'Scale up Flanders', to help you unlock the full value of your digital products and sustainability-focused offerings.
We’ll begin by exploring the concept of value and how different customer segments perceive it, setting the stage for effective pricing strategies.
Through a deep dive into various pricing models, metrics, and modalities, you’ll learn practical approaches to price your offerings competitively while reflecting their true value.
The workshop includes hands-on exercises and real-world case studies to ensure you can apply these techniques directly to your own business. Engage in group discussions, ask questions, and walk away with actionable insights tailored to digital and sustainable markets.
A follow-up session one week later will provide continued support as you implement and refine your new pricing strategies.
This workshop will be skilfully facilitated by Maarten Laruelle
As pricing expert, Maarten Laruelle brings expertise in pricing strategy for SaaS and IoT companies. With a background in technology and entrepreneurship, he helps scale-ups optimize their pricing as they navigate rapid growth and international expansion.
Through masterclasses, workshops and individual guidance, he guides participants in developing pricing strategies that accelerate growth and improve unit economics. Having advised over 100 companies on strategic pricing transformations, Maarten focuses on practical, implementable approaches that scale-ups can apply immediately to capture more value and compete effectively in international markets.
For whom?
This workshop is designed for professionals who shape pricing decisions in innovative environments:
- Product managers working on digital or connected products
- Business leaders in scale-ups and growing tech companies
- Innovation managers developing sustainable solutions
- Sales and marketing professionals refining pricing strategies
- Founders seeking to capture more value from their offerings
Key takeaways
You gain a clearer direction for your pricing model, tailored to your specific context.
- Understand what your customers truly value and are willing to pay for
- Identify where your current pricing model leaves revenue untapped
- Define concrete next steps that fit your situation
- Receive ready-to-use AI prompts to continue refining your pricing after the session
Programme
Time | Topic |
| 13:00–13:30 | Welcome & introductions Introduction, getting to know the participants and aligning expectations |
| 13:30–14:15 | The full picture | how pricing works A clear, end-to-end view of the pricing model. Understand how the key building blocks connect and where companies typically get stuck. |
| 14:15–15:15 | Deep dive 1 | segmentation and value perception Explore which customers truly see value in your offering and how this differs across segments. AI moment: analyse customer data to quickly identify and compare segments. |
| 15:15–15:30 | Break |
| 15:30–16:15 | Deep dive 2 | defining value drivers Identifying what to price on and what truly drives value. AI moment: test and validate different pricing metrics and assumptions. |
| 16:15–17:00 | Deep dive 3 | packaging and growth Building an offering that supports entry and expansion. AI moment: generate and evaluate packaging options based on segments and value drivers. |
| 17:00–17:30 | Wrap-up and next steps Key takeaways and concrete actions to move forward after the session. |
One week after the session, we offer a online check-in (1 hour) to reflect together on what has happened in the meantime:
- We focus on what you have tried
- where you may have got stuck
- And the open questions we answer together in the group
No slides, just an open conversation about what is actually happening in your pricing work.
Want to turn your product strategy into stronger pricing?
Discover how to align pricing with your value objectives and build a scalable pricing model that drives growth.
Partners
Experts
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For all practical information, information on invoicing, location etc of this event, please contact our event manager
adres events@sirris.be
Date
Location
Price
Language
English
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