Maarten Laruelle

Growth Engineer Consultant

Since December 2021, I’ve been supporting company founders at Sirris and Scaleup Vlaanderen as a Growth Engineer Consultant. My job is to translate visionary ideas into concrete, strategic action. I help founders turn ambition into structure, momentum, and results.
I act as a bridge between long-term vision and short-term execution. I bring expertise in pitching, go-to-market, pricing, internal scaling, and international growth – especially in SaaS companies.

Expertise

  • Go-to-market and pricing
  • Organisational structure and scaling
  • Internationalisation (SaaS)

Work experience

I’ve gained over 20 years of experience across sectors including cybersecurity, digital asset management, customs and customer experience.
At Quentris, I founded the Security business unit. At ADAM Software, I supported international growth through to acquisition by Aprimo. At Customs4trade, I shaped and led the Sales & Marketing team and played a key role in two investment rounds as Chief Revenue Officer.

Studies

  • Industrial Engineer in Electronics and ICT

A question, contact Maarten Laruelle