For the digital business industry to be able to achieve qualitative data acquisition sensor deployment needs to be optimised. To help SMEs in this process Sirris, Hahn-Schickard and the FZI Research Center for Computer Science are preparing a project proposal 'InsightProducts - Actionable Insights into Product Service Delivery'. The focus will be on supporting companies in the optimal use of sensing & communication to capture qualitative product information, resulting in more actionable insights at the remote customers’ premises.