Workshop
Journey to a Better Pricing
Join us for a hands-on, interactive workshop where you’ll learn to unlock the power of pricing strategies that drive revenue, maximize customer value, and give your business a competitive edge!
For whom?
Designed especially for leaders and decision-makers in digital enterprises and sustainability-focused companies, this workshop will empower you with actionable insights and practical tools to transform your pricing approach.
Key takeaways
- Define true customer value: understand what matters most to your customers and segment them effectively, especially in digital and eco-concious markets.
- Master pricing models: learn cost-based, value-based, and competition-based pricing—and choose the right fit for your business.
- Apply insights immediately: work through a real-world example and hands-on exercises to transform theory into action.
- Drive innovation & growth: use case studies to fuel pricing innovation that sets you apart.
- Leave with a plan: get clear answers, recap essentials, and map out next steps for pricing success.
Programme
Timing | Topic |
| 8:30 – 9:00 | Welcome Kick off with networking and introductions—this is your chance to connect with peers who are also pioneering the digital and sustainability spaces. |
| 9:00 – 9:30 | Understanding Value and Customer Segmentation Learn to define true customer value and segment your audience effectively. We’ll explore how different customers perceive value differently and why it's crucial to personalize your approach for each segment—especially in industries with a digital or eco-conscious focus. |
| 9:30 - 10:30 | Pricing Models, Metrics, and Modalities Dive into the heart of pricing: understand the various pricing techniques that companies use to optimize revenue, including cost-based, value-based, and competition-based pricing. Learn to select the best pricing model for your business and find the right metrics to track success. |
| 10:30 – 10:45 | Coffee Break Recharge and connect with fellow participants! |
| 10:45 - 11:30 | Let’s Make It Real Witness theory come to life with a real-world example of a company that mastered its pricing strategy. Then, roll up your sleeves for an exercise where you’ll apply these insights directly to your own products and services. |
| 11:30 - 12:00 | Case Study and Group Discussion Participate in a dynamic discussion of a case study focused on pricing innovation. Share lessons learned and brainstorm ideas for implementing these strategies in your business, especially within digital and sustainability-driven markets. |
| 12:00 - 12:30 | Q&A and Wrap-Up Get answers to your lingering questions, recap the day's most valuable insights, and outline your next steps. Leave feeling confident and ready to implement your new pricing strategies! |
| 12:30 – 13:30 | Sandwich lunch |
Price
Thanks to the support of the European Commission and Innoviris in the framework of the EDIH sustAIn.brussels, SMEs and midcaps receive this training free of charge (0€). Large companies and participants without a company pay €1062 per participant.
Practical
- Number of participants: 15 max
- Location: Live meeting to allow for enough interaction, at the Boardroom in BeCentral
Cancellations
Should be notified by email (events@sustain.brussels). Cancellations notified 3 working days before the event are free of charge. In case of no-show or cancellation on the day itself, the fee of 105€ will be charged to cover the costs. Replacement by a colleague is always possible provided that this is notified in advance by email: events@sustain.brussels.
Organisers
- Sirris | Innovation forward: The innovation companion of the Belgian technology industry.
- SustAIn.brussels is European Digital Innovation Hub in Brussels that serves as a single point of access to sustainable and digital innovation in Brussels with a focus on AI and other emerging technologies.
- Supported by the European Commission, Innoviris and hub.brussels.
Contact person
Experts
Read more about these expertises
Partners
In collaboration with
Date
24 January 2025 08:30 - 13:30
Location
Price
€0,- SMEs and midcaps | €1.062,- Large companies and participants without a company
Language
English
Status
Open
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