Product Day

PR_D_CT DAY 2023 - the unconference for and by digital product managers

Are you a product manager at a SaaS company looking to stay ahead of the game? Join us for the first edition PR_D_CT DAY where we will explore the unique challenges and opportunities that product managers are facing in the SaaS industry.
Product Day

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Building software has never been easier thanks to cloud and open source. Building software products that customers love, and that are highly profitable, is hard, really hard. It’s the job of a product manager to deeply understand who your ideal customer is, what pressing needs they have, and what feature set is good enough to make a flourishing business. As a product manager, you constantly deal with requests from customers, your support organization, developers and “anybody that has a good idea” while everybody expects you to come up with a consistent product. It’s arguably the toughest, yet most rewarding job in a software business.

PR_D_CT DAY 2023 is created especially for you, dear product manager

It’s a day with challenging testimonials of how other product managers organize their day, where they share lessons learned, things that worked and that didn’t work. It’s also a day where you provide part of the experience: the afternoon is interactive, with breakouts around topics the audience will bring.

For whom

This event is focused on freelancers and employees from software and non-software companies, that are developing digital products in different growth stages, willing to learn from peers.

You are

  • a product manager at a SaaS company

  • an UI-UX designer in a Saas company

  • a founder, a CTO, a VP marketing, a VP Sales, etc. that is doing the de facto product management at your company


09:30 - 10:00 Welcome drink 
10:00 - 10:15
by Nick Boucart, Senior Advisor Software Engineering & ICT at Sirris
10:15 – 12:00

3 speakers share their product experiences in different growth stages + Q&A 

GROWTH STAGE (10:15 - 10:50)

Portret of Leander Naessens

Leander Naessens, CEO at Peripass

  • Logistics software - vertical enterprise saas
  • Peripass launched 5 years ago and has a growth rate 115%.

  • Leander will speak on: "The importance of an aligned marketing, sales and product development in a fast and efficient go-to-market"


SCALING STAGE (10:50-11:25)

Portrait of Arne Snauwaert

Arne Snauwaert - Product Manager at Mollie

  • After multiple positions at Mollie, Arne is currently responsible for the onboarding experience, front- and backend, serving all customers and the internal operational teams, in the position as Product Manager at Mollie. As Mollie acquires new customers, his team’ vision is to deliver scalable and efficient products to support this growth trajectory.
  • From 4 to 40 product managers'. How and how not to scale. 

MATURITY STAGE (11:25-12:00)

Portrait of Dmytro Protsyk

Dmytro Protsyk - Staff Product Ops Manager - Growth at Collibra

  • Data generalist, Product manager and founding member of Collibra's Production Operations team, focused on accelerating Product craft in the area of adoption and growth.
  • Dmytro will talk on "The issues PMs will run into in the scale-up/corp-up stage"
12:00-13:00 Lunch & networking
13:00 – 14:35

The afternoon features 2 tracks with more in-depth talks by experienced product leads.
You can switch freely between tracks.

13:00 > 13:45 

How to fix a failing product organisation
Hannes D’Hulster - Lead Designer, Smooth Sailing

Just like you eat a whale. One bite at a time. 
Smooth sailing helps product organisations who didn’t got the love they needed during the chaotic start of the company. A SAAS company needs a steady product team and good communication with stakeholders and (future) users if it wants to grow.  During this session, Hannes shares his experiences and we go map some issues ourselves.

We're all biased
Michiel Adams & Jonas Koops, Product Manager, In The Pocket

Everyone is biased. But when you leave these biases unchecked while creating digital products, you risk excluding large groups of people. Learn more about how inclusive & accessible design can help you serve your users better, lead to more innovation and increase your bottom line.

13:50 > 14:35

Qualitative research: behind product discovery
Timoté Geimer, CEO and Founder at dualoop Timoté Geimer has scaled dualoop from 0 to 20 people in just one year. Timoté has spent the last 12 years shaping and building product teams in startups and scale-ups. He now shares his knowledge with his peers through advising, guest-lecturing, forums, workshops, and private coaching. Timoté is the author of "How to run interviews during product discoveries". 

From feature factory to solving real problems
Saskia Deschepper, Product Manager at Liantis + Inge Logghe, Marketing manager at Liantis  

How to build and market products that customers love. Want to learn about several techniques Liantis uses to explore and validate problems and solutions?. Do you want to know how you can validate pricing and packaging strategy and how you can directly translate this insights into a strong marketing message? Join us!

14:35 - 15:00  Coffee break in plenary room
15:00 - 15:45

15:00 > 15:45

Transforming legacy into success
Andreas Creten, CEO at madewithlove

Is your idea worth further investing in?
Jonas Van Poucke, Product Management Coach at Product Microbe

Stress test it with a lean canvas.

15:45 - 16:00 Coffee break in plenary room 
16:00- 16:45


An opinionated take on Product Management
Koen Boncquet, Product Lead, Hubspot

Potentially controversial learnings from a decade in product from a range of topics: communication, creativity, mobile B2C, ownership, discovery, data, strategy & vision, team setup, planning and marketplaces. 

16:45 - 17:00  CLOSING REMARKS
Tom Van Helleputte, Bjorn Vuylsteker, Nick Boucart
17:00 - 19:00 Networking drink with fingerfood



Participants pay €117. Thanks to the support of Vlaio within the framework of the #industriepartnerschap (industry partnership) project, companies located in Flanders pay only €35

Thank you to our generous sponsors

This event is part of the Industry Partnership Industriepartnershap in which 17 Flemish innovation partners offer an integrated service to stimulate growth and innovation in the Flemish industry in the 3 following themes: Digitalisation, Sustainability & Industrie 4.0. They do this under the leadership of Agoria and Sirris and with the support of the Agentschap Innoveren & Ondernemen.  

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Cancellations should be notified by email ( Cancellations notified 3 working days before the event are free of charge. In case of no-show or cancellation on the day itself, the full registration fee will be charged. Replacement by a colleague is always possible provided that this is notified in advance by email (


09 November 2023 09:30 - 19:00


Rijvisschestraat 124
9052 Gent (Zwijnaarde)

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This event is unfortunately full.

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09 November 2023 09:30 - 19:00


Rijvisschestraat 124
9052 Gent (Zwijnaarde)

Google maps


This event is unfortunately full.