Man holds planning meeting with colleague

PR_D_CT DAY 2023 - the unconference for and by digital product managers

Are you a product manager at a SaaS company looking to stay ahead of the game? Join us for the first edition PR_D_CT DAY where we will explore the unique challenges and opportunities that product managers are facing in the SaaS industry.
Product Day

Recognize this?


Building software has never been easier thanks to cloud and open source. Building software products that customers love, and that are highly profitable, is hard, really hard. It’s the job of a product manager to deeply understand who your ideal customer is, what pressing needs they have, and what feature set is good enough to make a flourishing business. As a product manager, you constantly deal with requests from customers, your support organization, developers and “anybody that has a good idea” while everybody expects you to come up with a consistent product. It’s arguably the toughest, yet most rewarding job in a software business.

PR_D_CT DAY 2023 is created especially for you, dear product manager

It’s a day with challenging testimonials of how other product managers organize their day, where they share lessons learned, things that worked and that didn’t work. It’s also a day where you provide part of the experience: the afternoon is interactive, with breakouts around topics the audience will bring.

For whom

This event is focused on freelancers and employees from software and non-software companies, that are developing digital products in different growth stages, willing to learn from peers.

You are

  • a product manager at a SaaS company

  • an UI-UX designer in a Saas company

  • a founder, a CTO, a VP marketing, a VP Sales, etc. that is doing the de facto product management at your company


10:00 - 10:15
Welcome talk by Nick Boucart, Senior Advisor Software Engineering & ICT at Sirris
10:15 – 10:50
3 speakers share their product experiences in different growth stages + Q&A - speakers will be confirmed ASAP

1. GROWTH STAGE (10:15 - 10:50)

  • Leander Naessens, CEO at Peripass (logistics software - vertical enterprise saas)

  • Peripass launched 5 years ago and has a growth rate 115%.

  • Leander will speak on the importance of an aligned marketing, sales and product development in a fast and efficient go-to-market.

2. SCALING STAGE (10:50-11:25)

  • Head of Product at Enterprise SaaS
  • On the challenges that come with the evolution to enterprise Saas + merging with other companies + strong focus on cybersecurity

3. MATURITY STAGE (11:25-12:00)

  • Name of speaker to be confirmed, product manager at Collibra
  • How we use data in our product and customer success to adapt the roadmap where needed

12:00-13:00 - Lunch & networking

13:00 – 17:00 UNCONFERENCE 

  • An unconference is a participant-driven event where the attendees decide the agenda and lead the discussions.

  • 5 round tables + vote & call for talks, potential topics:

    • Agile product management

    • Customer feedback & validation

    • Product Strategy

    • UX design

    • Data-driven product management

    • Product marketing

    • Release planning

    • Emerging technologies & trends

    • Estimations

    • Different cultures, different needs

    • Online payment solutions

    • Pricing

    • Micro-services


Participants pay €349. Thanks to the support of Vlaio within the framework of the #industriepartnerschap (industry partnership) project, companies located in Flanders pay only €105. 

Cancellations should be notified by email ( Cancellations notified 3 working days before the event are free of charge. In case of no-show or cancellation on the day itself, the full registration fee will be charged. Replacement by a colleague is always possible provided that this is notified in advance by email (

This masterclass is part of the Industry Partnership Industriepartnershap in which 17 Flemish innovation partners offer an integrated service to stimulate growth and innovation in the Flemish industry in the 3 following themes: Digitalisation, Sustainability & Industrie 4.0. They do this under the leadership of Agoria and Sirris and with the support of the Agentschap Innoveren & Ondernemen.  


Banner IP




22 June 2023 10:00 - 17:00


Rijvisschestraat 124
9052 Gent (Zwijnaarde)

Google maps


€105/ €349

Contact person


Read more about this expertise



22 June 2023 10:00 - 17:00


Rijvisschestraat 124
9052 Gent (Zwijnaarde)

Google maps


€105/ €349