In order to help companies realize their smart product innovations, we launched, about three years ago, the collective project “Orientation and decision-making in smart product exploration”. A set of tools has been developed for companies to orient themselves more efficiently and more successfully towards a smart product concept. How to tackle the key challenges of smart product exploration with the proposed tools? That is what will be the central topic of an in-depth session at the Advanced Engineering event in Antwerp Expo on 25 May 2023.