Annelies Vroman

Project Leader Data Innovation, PhD
After obtaining a master’s degree and PhD in mathematics at Ghent University, I acquired work experience in (primarily) marketing analytics and forecasting for Volvo, Colruyt and Kinepolis. In 2021, my focus turned to forecasting and optimization under constraints in the energy field. Are you looking for someone who can explain and demystify artificial intelligence? Look no further!


  • Forecasting
  • Marketing Analytics

Work experience

Before joining Sirris in 2022, I gained experience in smart energy management by means of software platform aug·e, which allowed me to predict consumption and production patterns, and taught me to use those in the most efficient way. Additionally, I worked in forecasting and followed up on objective settings for Kinepolis. At Colruyt, I crunched data for marketing analytics purposes.


  • PhD in Science: Applied Mathematics – UGent – 2007
  • Master in Applied Mathematics – UGent – 2003

Fun fact

I’m the proud mother of three daughters, and a motivated long-distance runner.

A question, contact Annelies Vroman