In 2007, Marie-France founded the communication department. First she focused on creating an internal communication hub within the organization, which spans eight locations in Belgium. After building up the communication team, she worked on the national and international positioning of Sirris's technological services, while streamlining their marketing & PR campaigns, using metrics to measure the impact of the different activities. Nowadays her focus is more on online content marketing and corporate branding.
Before she joined Sirris, Marie-France Rousseau worked for 7 years as a PR manager for Philips, handling contacts with the Belgian press.
Publications
- Digitisation definitively breaks through in our companies
- Useful information and tips in times of corona!
- Wallonia is now home to 4 Factories of the Future
- Ten new Factories of the Future for Flanders
- 'Space for Innovation' brings space closer to your business
- Technological hub for the development of new services at your service
- Innovate as a source of inspiration for the products, factories and businesses of tomorrow
- Innovate as a source of inspiration for the products, factories and businesses of tomorrow
- Innovation boosts economy, Sirris lends a helping hand
- Sirris expert is co-author of a new book about corporate venturing