In 2007, Marie-France founded the communication department. First she focused on creating an internal communication hub within the organization, which spans eight locations in Belgium. After building up the communication team, she worked on the national and international positioning of Sirris's technological services, while streamlining their marketing & PR campaigns, using metrics to measure the impact of the different activities. Nowadays her focus is more on online content marketing and corporate branding.
Before she joined Sirris, Marie-France Rousseau worked for 7 years as a PR manager for Philips, handling contacts with the Belgian press.