Techwin Opts For A Clear Product Management Roadmap Using Consultancy Product VariVal

While strongly expanding its product portfolio, software producer Techwin needed a more formal and transparent approach for its product management. To do so, it decided to use consultancy product VariVal. This approach provided the company with a better overview of the areas that have the greatest margins for differentiation and fulfillment of client needs, which led to a technology and product roadmap and a greater transparency of development goals.

Techwin develops and markets modular software packages for the joinery work sector (windows and doors made to order). Over the past years, the company has strongly invested in the development of new products for its existing segments. Besides the existing JOPPS package for price calculation and composition of window and door profiles made from PVC, wood and aluminum, last year planning software package JORPA was developed and this year, production scheduler JOSS.

Techwin felt that due to this growth in product portfolio, there was a need for a more formal and transparent execution of its product management. Until now this was mostly done ad hoc on demand of clients or potential clients. Techwin showed its interest in using VariVal to this end, a consultancy product developed within the VariBru R&D project of Sirris.

According to the VariVal methodology, the market segments, the client needs and the critical product features were listed in a number of sessions with the company’s management for the three different software products. As well, the potential overlap or reuse between the different products was examined and the most important competing products and COTS alternatives were included in the analysis, giving Techwin management a clear overview of the areas where the biggest margins for differentiation and fulfillment of client needs are. This was finally translated into a 'technology and product roadmap', which, together with a more formal role as product manager for the CEO, should lead to greater transparency of the development goals for the software team in the long term. The insight into the focus areas and the motivation as to why, as well as the practical approach of product management in a small business has very much charmed the management of the company for the VariVal approach applied by Sirris in this project.