Guy Van Wijmeersch about Barco as a digital player

Hyperscale and Microcare are the most important drivers of the digital economy. The focus is on scalable online services that fill in the job-to-be-done of consumers or business users in a customer-focused way. How do decision-makers look at this? We asked Guy Van Wijmeersch, Director Innovation & Design Thinking at Barco.

Guy Van Wijmeersch, in his role as Director Innovation & Design Thinking at Barco, is a key figure in transforming the technology company in Kortrijk from a hardware company to a digital player. For him, the focus should be on the design of a user experience - in function of the technology options and not vice versa - which is due to his background as an industrial designer.

Read the interview on Bloovi now! (in Dutch)

About Hyperscale & Microcare
In this interview series Peter Verhasselt and Nick Boucart of Sirris zoom in on the essence of digital business: scalable online services. It is not software or yet another hype of technology that is central to this, but the ability to combine scalability and customer centricity. Order their book 'Hyperscale& Microcare' here.