While advising companies, that build software products, we have seen the following situation pop up several times. A small software company has built a product for a specific domain, targeting the segment of SMEs in the plastics industry. The product has successfully been launched and has quite a number of happy customers. Suddenly, a new opportunity arises and a large multinational company in the sector, has also become interested in the product. However, before being willing to commit to buy, this large company needs some changes so that the product fits their needs.