Starting with SaaS: how do you manage developers as a non-tech manager?
Managing a SaaS (Software-as-a-Service) company can be challenging, even if you are a developer, but if you are not a developer it can add some unique challenges to the mix. Building a SaaS is not simple, and the tension between the business (sales, marketing, customers) on the one hand and the technical team that has to build everything on the other, is sometimes quite spicy.
The business wants functionality as quickly as possible, while developers are
often very deep in their code and worry about the stability of the solution.
Don’t lose valuable go-to-market time... and funds
Whether you're a seasoned entrepreneur or just starting out in the SaaS industry, this masterclass is a must-attend for anyone looking to grow and scale their SaaS company. Our experts have more than 15 years of experience with coaching Saas entrepreneurs and have as such an extensive knowledge of all the challenges you might face in managing a SaaS company as a non-developer.
They will share with you practical tips on
- How to effectively communicate with your development team – learn the lingo ;-)
- How to make informed technical decisions such as which technologies or programming languages to use for your specific solution
- How to set up the right internal processes (test strategy, workflow, etc.)
- How to manage your product roadmap
- How to hire and manage technical staff
Don't miss this opportunity to network with like-minded professionals and learn from industry leaders. Register now to secure your spot!
12:30: Welcome with sandwich lunch
13:00 - 17:00:
- Why is it so hard to talk to developers?
Or let's rephrase: 'Why don't they understand what I want them to develop for this specific screen?" (Hint: it's two worlds colliding)
- Roles and responsibilities in an (early stage) SaaS team.
Product Manager, CTO, CRO, Head of engineering, etc.
- Different types of developers
Full-stack, frontend, backend, enterprise architect, DevOps, etc. What's in a name?
- Sprints, user stories, stand-ups, ...
How to organize day-to-day work and keep an overview of progress.
- Your developers do more than coding
A brief overview of all the "technical stuff" your SaaS team is doing.
- Glossary Bingo
Throughout the masterclass, we'll introduce technical terms you'll sooner or later encounter, and together we'll discover what they mean and why they are essential even for non-technical people.
Have questions? Contact our expert at firstname.lastname@example.org
Thanks to the support of Vlaio within the framework of the #industriepartnerschap (industry partnership) project, companies located in Flanders pay only €375. The enrolment fee for this masterclass is € 1,245 for companies outside of Flanders.
Cancellations should be notified by email (email@example.com). Cancellations notified 3 working days before the masterclass are free of charge. In case of no-show or cancellation on the day itself, the full registration fee will be charged. Replacement by a colleague is always possible provided that this is notified in advance by email (firstname.lastname@example.org).
This masterclass is part of the Industry Partnership Industriepartnershap in which 17 Flemish innovation partners offer an integrated service to stimulate growth and innovation in the Flemish industry in the 3 following themes: Digitalisation, Sustainability & Industrie 4.0. They do this under the leadership of Agoria and Sirris and with the support of the Agentschap Innoveren & Ondernemen.
Technologiepark - Zwijnaarde 48