More and more product builders are focusing on smart products and IoT. However, many companies still get stuck with their ideas in the many possibilities and uncertainties. To help companies do this, we are building support tools and guidance to get to a stronger, smart product idea faster. Find out more during a webinar on 7 February.

Companies that want to develop a smart product should have a realistic idea of the development and production cost when they draw up their business case and decide whether to move forward. 

Technological product innovation can be a way of staying one step ahead of the competition. But only if it is based on a clear and well-considered vision. That vision does not necessarily have to lead to the development of smart products. But companies should not hesitate to ask themselves how smart products might transform their business and benefit their customers.

Are you exploring which smart product idea your company will focus on? Or maybe you have an idea but you are unsure about the value it offers to your customer? Our masterclass 'Draw up your strategy for smart products' helps you out with an approach to obtain valuable ideas that match your company and target market.