The importance of partners to a successful sustainability strategy

It has recently been proven that a successful sustainable business strategy can go far beyond just product and production, and that partners as well are involved: from reclaimed shoes to applying your own standards to distributors. Adidas, the German manufacturer of sporting goods, entered into a partnership with Parley for the Oceans and showcased the first innovative footwear created from this collaboration.

Parley for the Oceans is an organisation where creative minds, thinkers and leaders come together to create awareness of the disastrous condition our oceans are in at this moment, and to enter into partnerships to protect them. As a founding member, the sportswear manufacturer supports Parley for the Ocean in its educational and communicational efforts and in its Ocean Plastic Programme, which strives to end the plastic pollution of the oceans.

The first prototype product to be showcased is the topside of a shoe which is completely created from yarns and filaments reclaimed from recycled ocean waste and illegal deep-sea gillnets. The prototype shoe is a glimpse into the ready-made plastic consumer products from the oceans, which will be showcased more extensively later this year.

Parley for the Oceans wants to make the oceans a fundamental part of the debate surrounding climate change, to foster awareness and inspire new collaborations. Adidas has pursued sustainability for a while now, but thanks to this partnership it can enter into new arenas and create innovative materials and products for athletes.

This is not all for Adidas, however: just recently the company broke off its business relationship with thirteen of its suppliers in Asia because they did not conform to the regulations Adidas stipulates for its factories, among which regulations on labour or health and safety. In this way, the sportswear manufacturer applies its operational sustainability strategy to its complete partner network.