iBeauty, from start-up to scale-up

iBeauty, which runs an online CRM platform for beauty salons and hairdressers, took part in the Sirris Startathlon. The ambitious start-up thus embarked on an interactive search for an effective route to market and a tailor-made growth strategy.

iBeauty stands for an online CRM platform for beauty salons and hairdressers, from diary management, online booking and marketing tools through to an extensive range of digital options for the cash register system, stock management, customer records, cash receipts journal, newsletters and so on. It decided to sign up for the Sirris Startathlon with the aim of gradually increasing the application’s user base while keeping costs as affordable as possible.

At Startathlon workshops, between five and seven SaaS and hardware companies, both start-ups and spin-offs, get the opportunity to work on their own innovative business case with a team of Sirris experts. iBeauty was therefore guided through seven clear steps towards a validated growth model.

You can find the details of this seven-step plan in the references section of our website.

You can read this success story and many others in the Sirris Annual Report 2015.