Can you create hyperlinks?

Certain types of links on websites may violate copyright, trademark and/or unfair competition laws.   

Certain types of links on websites may violate copyright, trademark and/or unfair competition laws. : 

1. Copyright

Recommandations :

  • Do not insert links to restricted access contents: it constitutes copyright infringement.
  • Be aware that a freely accessible content can become subject to restricted accessibility measures at a later time. Therefore, it is advisable to periodically monitor the links provided on your webpages in order to avoid copyright claims relating to copyright protected contents.

2. Trade marks

Recommandations :

  • Avoid using images or topography of links reproducing logos or fonts of registered trade marks: it could imply that the two websites are somehow associated.
  • To elude the risk of potential confusion, include an EXIT screen indicating to that the web user is leaving the website 1 to go via a link to the unrelated website 2. 

3. Unfair competition

Recommandations :

  • Avoid inserting links that could: create unwelcome associations between the businesses involved; imply a discredit of the products and/or services offered by a competitor; suggest the existence of a false economic affiliation.
  • Again include an EXIT screen to avoid any coupling between the two websites for the consumer's benefit. 

Reading the linking policies often published on the websites themselves can inform you about the linking practices welcomed by a company. To avoid any risk, consider negotiating an agreement stipulating what can or cannot be done. 

More info at : https://www.iprhelpdesk.eu/library/bulletins

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